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Setting up your LinkedIn profile for recruiters
5 minutes · 7 steps · workout 3 of 6 in this module
What you'll be able to do
By the end of this workout, you'll be able to write a LinkedIn headline and About section that a recruiter's search can find, and use posts to show your work instead of just describing it.
A first look: Your profile is a search result first
Recruiters find people through search, and search reads your headline, About section, and job or project titles. So the words matter. Use the exact names of the role you want and the tools you can actually use: Meta Ads, Google Ads, GA4, Performance Max, email automation. Your headline is not a job title you hold; it's the role you're building toward plus proof. The About section is three short paragraphs: who you are and what you're aiming at, two or three concrete projects with a number each, and a line about what you're looking for, with a portfolio link. Write it in first person, plainly.
Example: About, paragraph two: “Recent projects: a funnel diagnosis for a fictional backpack store (checkout was leaking 50% of buyers) and two research-based personas for a café chain built from 60 reviews.”
What this workout covers
- Your profile is a search result first
- Case: Post or polish?
- Show work, don't announce feelings
A question from this workout: Post or polish?
You have one hour a week for LinkedIn. Your profile is complete. A friend says you should spend the hour making your banner image nicer. Another says you should post about your projects.
- Profile views last month
- 12
- Posts last month
- 0
- Connections
- 140
How do you spend the hour?
- Redesign the banner; first impressions matter most
- Send 50 connection requests to recruiters with no message
- Write one short post that walks through a project decision and its number, and link the case study
- Post a motivational quote every day to stay visible
Pick your answer first, then open the reasoning below.
Show the answer and the reasoning
Answer: C. Write one short post that walks through a project decision and its number, and link the case study
With 12 views and 0 posts, the problem is that nobody sees you, and the banner doesn't fix that. A post that shows a real decision (“I chose checkout over awareness, here's why”) travels to your connections' feeds and shows your thinking. The most common mistake is the mass connection request. Without a reason to accept, most recruiters ignore it, and it teaches you nothing.
The other steps work the same way: you decide first, then see why each option is right or wrong.
How you practice here
- 2 short concept cards
- 2 multiple-choice questions
- 1 campaign case with real-looking numbers
- 1 matching exercise
- 1 guided calculation
Part of the module: Portfolio, Resume and Interviews
Prove what you have learned to a recruiter: a project portfolio, an ATS-friendly resume, a LinkedIn profile and case interview practice.
More workouts in this module
- Portfolio: turning your projects into case studies
- A marketing resume: write results, not duties
- The case interview: "How would you spend this budget?"
- Take-home assignments: structure and presentation
- Job offers: salary research and negotiation
Programs that include this workout