Your next moveis the lesson.
Pause the tutorials. Make a call. You build marketing skills in 5-minute workouts with realistic campaign data, and finish with a portfolio project to show for it.
First workout free. No credit card. Just curiosity.
Northpack
Laptop backpack, 14-day Instagram campaign
The ad gets attention but nobody buys. Where are customers dropping off?
Tap one of the rates.
- Saw the ad80,000
- Visited the site2,400
- Added to cart720
- Bought14
Small reps.
Skills that add up.
302
workouts across the library
8
career programs
~32h
of learning per program
Watching videos won't get you hired.
Employers expect you to spot why a campaign is losing money. You learn that by working with numbers, not by memorizing.
| Feature | Free video courses | FunnelGym | Live bootcamps |
|---|---|---|---|
| How you learn | You watch videos | You make decisions with real numbers | You attend live classes at set times |
| Your schedule | Self-paced, around video lengths | 5-minute workouts, whenever you want | 6-10 hours a week, at set times |
| Feedback | In a quiz at the end of the module | On every question, instantly | When the instructor has time |
| Examples | Mostly big global brands | Small businesses with real budgets | Depends on the instructor |
| What you create | A certificate of completion | A portfolio project from every module | A certificate |
How it works
Four steps. The first two are free, and you can do them today.
- Step 1
Check your level
A 6-question readiness test shows where you're strong and where the gaps are.
Your readiness score
64
You have the basics. Practice is missing.
- Step 2
Do one workout a day
5-7 minute sets: a short concept, a few questions and a case. When you get one wrong, you see why right away.
What is a marketing funnel? 5 min4 of 9 steps done
- Step 3
Decide with numbers
You look at campaign data and decide where the budget goes and what to fix.
Ad set A
CPA $42
Ad set B
CPA $24
Move the budget here
- Step 4
Build your portfolio
Every module ends with a project. You show employers the work you did, not a certificate.
Northpack funnel map
Module 1 project
What's inside a workout?
Every set mixes different kinds of questions. Everything below comes from real lessons.
You look at a realistic brand's situation and decide what to do.
Balance Pilates' second month
At a neighborhood studio, most people who come to a trial class buy a package. But 60% of members quit after the second month. The founder wants to spend more on ads for new members.
Which stage is the problem?
8 programs, 302 workouts.
Each program is built around the skills real job postings ask for. They all start from the same foundation, then you specialize in the area you pick.
- Digital marketingCareer program01 / 08
Digital Marketing Specialist
Get to know every digital marketing channel and build your first campaigns with your own hands.
Beginner35 hoursDigital Marketing SpecialistDigital Marketing CoordinatorPortfolio projects includedMonthly plan, cancel anytimeView program - Paid mediaCareer program02 / 08
Performance Marketing Specialist
Know what every ad dollar brings back: measurable growth on Google, Meta and TikTok.
Intermediate36 hoursPerformance Marketing SpecialistPaid Media SpecialistPortfolio projects includedMonthly plan, cancel anytimeView program - Search & contentCareer program03 / 08
SEO & Content Specialist
Make your brand easy to find on Google and in AI answers.
Intermediate31 hoursSEO SpecialistSEO CoordinatorPortfolio projects includedMonthly plan, cancel anytimeView program - Social & communityCareer program04 / 08
Social Media Specialist
Build a community, not just a follower count: social media from content to crisis, from creators to ads.
Beginner29 hoursSocial Media SpecialistSocial Media CoordinatorPortfolio projects includedMonthly plan, cancel anytimeView program - E-commerceCareer program05 / 08
E-commerce & Marketplace Specialist
From Amazon to your own store: profitable selling on marketplaces and online.
Beginner35 hoursE-commerce SpecialistMarketplace SpecialistPortfolio projects includedMonthly plan, cancel anytimeView program - Email & lifecycleCareer program06 / 08
CRM & Email Specialist
Keep the customers you win: recurring revenue with email, SMS and WhatsApp.
Intermediate29 hoursCRM SpecialistCRM CoordinatorPortfolio projects includedMonthly plan, cancel anytimeView program - Data & insightCareer program07 / 08
Marketing Analyst
Turn data into decisions: accurate measurement, clean reports, clear insights.
Intermediate29 hoursMarketing AnalystDigital Analytics SpecialistPortfolio projects includedMonthly plan, cancel anytimeView program - Experiments & growthCareer program08 / 08
Growth Specialist
Don't guess, test: growth that scales through experiments.
Advanced35 hoursGrowth Marketing SpecialistGrowth SpecialistPortfolio projects includedMonthly plan, cancel anytimeView program
The topics other courses skip.
Each of these is its own module, with cases and budgets from businesses like the ones you'll work for.
Marketplace ads
Running a store and ads on Amazon, Etsy and Walmart Marketplace, and winning the Buy Box.
WhatsApp and SMS
Opt-in messaging with WhatsApp Business, message templates and automation.
Privacy and consent
Collecting customer data legally: GDPR, CCPA, CAN-SPAM and cookie consent.
Seasonal campaigns
Budgets and calendars for Black Friday, Cyber Monday, the holidays and back-to-school.
Local business marketing
Google Business Profile, map rankings and managing customer reviews.
Influencers and UGC
Creator partnerships that follow ad disclosure rules.
Proof, not a certificate.
A certificate is one line on your resume. What makes the difference in hiring is showing what you can do. At FunnelGym, every module ends with something concrete.
Map a brand's funnel
A one-page funnel map and two improvement ideas
Build a search campaign for a local service
Campaign structure, negative keyword list and estimated CPA
Plan a Black Friday campaign
An 8-week calendar, channel budget and profit scenarios
Optimize a marketplace ad budget
Product-level ad analysis and a target ACoS table
Skill profile
Sample profile
Updates as you do well in workouts and projects.
- Funnel and metrics
- 82
- Target audience
- 74
- Google Ads
- 58
- Meta ads
- 46
- Analytics (GA4)
- 39
An illustration of the kind of profile you build as you complete workouts and projects.
Who is it for?
Complete beginners
Never opened an ad account? That's fine. The Digital Marketing Specialist program starts from the very basics.
Career switchers
Coming from sales, retail or communications is an advantage. You keep your job and make progress in 5 minutes a day.
Business owners
Learn to run your own ads before you pay an agency. The e-commerce and local business modules are built for this.
Questions
Not sure yet? Try the free workout. You'll see how FunnelGym works in 5 minutes.
01Is FunnelGym free?
The readiness test and the first workout are free. After that you pick a monthly plan (Starter, Pro or All Access) for the workouts, cases and portfolio projects in its programs. Cancel anytime, no long contracts, and there is a student discount. See plans for details.
02I have no experience. Can I start?
Yes. The Digital Marketing Specialist program starts from the basics: the marketing funnel, target audience and metrics. It's fine if you've never opened an ad account.
03How much time do I need each day?
A workout takes 5-7 minutes. For the portfolio project at the end of each module, 1-2 hours a week is enough.
04Which languages is it available in?
English, Turkish, Spanish, Portuguese, German and French. Industry terms like CPA, ROAS and CTR are explained in plain language the first time you see them.
05Do you give a certificate?
When you finish a program, you'll have portfolio projects to show employers and a profile of how strong you are in each skill. In hiring, that does far more than a certificate of completion.
06Do you guarantee I'll get a job?
No. Nobody can honestly promise that. We give you the practice that prepares you for the job and concrete work you can show employers.
07Which program should I start with?
Most people start with Digital Marketing Specialist. All programs open with the same foundation modules, so switching your specialty later is easy.
08Are all the workouts ready yet?
No. 302 workouts are planned and new modules go live every week; the roadmap page shows exactly what is live today and what comes next. Every new module in your programs is included in your plan at no extra cost.
Your next skill starts with one decision.
Try the first workout and see what learning by doing feels like.
5 minutes. No credit card required.