FunnelGym

Learn web marketing, SEO and databy doing, not watching.

Make real decisions in short interactive lessons, from ad campaigns and search to tracking and analytics. You work with realistic numbers and see right away whether you got it right. There is no video to sit through.

Start freeTake the level test

The first Google Ads lessons are free. No credit card needed.

towel set

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pamorahome.example

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Soft, absorbent cotton towels. Order today, delivered in 2 days.

Try it here

A laptop and a tea glass on a desk by a window overlooking the Bosphorus

Watching a video won't teach you to make the call.

Campaigns are run on numbers: where the budget moves, which keyword gets paused. You learn that by deciding yourself, not by watching someone else do it.

How you learn
You decide using campaign numbersWatching a video course: You watch and take notes
Feedback
On every question, right awayWatching a video course: In a quiz at the end, if there is one
Pace
Short lessons you can finish in one sittingWatching a video course: Set by the length of the video
What you end up with
Projects for your portfolioWatching a video course: Notes, maybe a certificate

What's inside a workout?

Every set mixes different kinds of questions. Everything below comes from real lessons.

Pamora sells towels, bedding, throws and bathrobes online, retail only. For each search term, decide: keep it, or add it as a negative.

Search terms that triggered the “towel set” keyword, last 30 days

For each search term, choose Keep or Negative.

  • cotton bath towel set

    Clicks:
    42
    Cost:
    $58.80

  • free towel set giveaway

    Clicks:
    25
    Cost:
    $31.25

  • towel set for sale

    Clicks:
    18
    Cost:
    $27.00

  • how to fold towels like a hotel

    Clicks:
    31
    Cost:
    $34.10

  • towel rack

    Clicks:
    14
    Cost:
    $17.50

  • bath towel set cheap

    Clicks:
    20
    Cost:
    $24.00

  • towel set wholesale supplier

    Clicks:
    12
    Cost:
    $18.00

Start with Google Ads Basics

Six lessons of about six minutes. The first three are free, no account needed.

  1. 1Account, campaign, ad group: getting the structure rightFree
  2. 2Keyword match types and negative keywordsFree
  3. 3Responsive search ads (RSAs) and assetsFree
  4. 4Quality Score: why does your competitor pay less per click?Pro
  5. 5Reading the search terms reportPro
  6. 6The first 14 days: what to change and what to leave alonePro

Next in the program

  • Landing Pages and Offers · Coming soon
  • Advanced Google Ads: Performance Max and Demand Gen · Coming soon
  • Meta Ads Basics · Coming soon
See the full program

Browse the catalog

Programs for the web world: marketing, SEO, affiliate and data. Lessons go live module by module, and each card shows how many are live today.

See all programsStart free
Two colleagues reviewing campaign charts on a laptop

Practice in the Lab

FunnelGym Lab is a Google Ads simulator. You build a campaign for a fictional client, make the calls and watch how the numbers react. The e-commerce scenario is free.

Open the Lab

Free to start. Pro when you're ready.

Try the lessons and the Lab first. Upgrade when you want every program in the catalog.

Free

Try the method before you pay.

  • Level test to see where you stand
  • Google Ads Basics, lessons 1 to 3
  • Lab: the Pamora Home online store account

Pro

Every program in the catalog, plus the full Lab.

  • All programs in the catalog, published module by module
  • The full Lab: all three client accounts
  • Module projects with checklists and self-review rubrics

Lab

Hands-on practice in the Google Ads simulator, without the lessons.

  • The full Lab: a local business, an online store and an app
  • Six missions per account: campaign setup, keywords, ads, bids, search terms and launch
Start freeCompare plans

Who is it for?

Complete beginners

Never opened an ad account? That's fine. The first lessons explain how an account, a campaign and an ad group fit together.

Career switchers

Coming from sales, retail or communications helps. The lessons are short, so they fit around a job.

Business owners

Understand how your ad spend works before you hand it to an agency, or so you can judge their work.

No marketing experience needed. You practice on fictional businesses, not a real ad budget.

Questions

Not sure yet? Try the first lesson. You'll see how FunnelGym works in a few minutes.

Is FunnelGym free?

You can start free: the first Google Ads lessons, the readiness test, the calculators and the Lab's e-commerce scenario cost nothing. To go further you pick a monthly plan, and you can cancel anytime. The pricing page has the details.

I have no experience. Can I start?

Yes. The first lessons explain step by step how a Google Ads account is built. You practice on fictional businesses, so nothing you try costs real money.

How much time do I need each day?

A lesson takes 5 to 7 minutes. The projects at the end of each module need a longer, focused session.

Which languages is it available in?

The site works in English, Turkish, Spanish, Portuguese, German and French. Not every lesson exists in every language yet: English and Turkish have the most, and the program page shows what is available in your language.

Do you give a certificate?

Yes. Pass a module's exam (70% or more) and you get a module certificate. Pass the exam of every module in a program and you get the program certificate. Each has a public page anyone can check. They are independent FunnelGym certificates, not official Google or Meta ones. The projects are the more useful part: they are work you can show.

Do you guarantee I'll get a job?

No, and nobody can honestly promise that. We give you practice and concrete work to show; what you do with it is up to you.

Is there video?

No. Everything is interactive: you read short explanations, answer questions and work through cases.

What can I learn here?

Programs for the web world: digital, performance and social media marketing, SEO and content, e-commerce, email and CRM, analytics, growth and affiliate. Browse the catalog to see each program and how much of it is live.

Are all the lessons ready yet?

No. Google Ads comes first, and new lessons are added module by module as they are finished. The catalog and each program page show how many lessons are live today and which are coming.

Your next skill starts with one decision.

Try the first Google Ads lesson and see what learning by doing feels like.

Start free

No credit card required.