Marketing calculators

Small tools for the numbers that come up in every campaign review. Each one shows the formula and a worked example, so you can check your own figures and understand them.

• Break-even ROAS

  2

  22.6
  Break-even ROAS calculatorGross margin, break-even ROAS and the real profit of a campaign.

• LTV:CAC

  4

  LTV (margin-based)$160

  CAC$40
  CAC, LTV and payback calculatorWhat a customer costs, what they are worth, and when you get the money back.