Careers in digital marketing and data
Eleven roles, one page each: what you actually do, how entry, mid and senior levels differ, what people are paid in 8 countries, and which training to take first.
Digital Marketing Specialist
Plans and runs a company's online marketing across search, social, email and paid ads, and reports what worked.
See the roleTypical range · per year, gross
$56,000–$80,000
Entry $56,000 · Senior $80,000
Confidence: MediumPerformance Marketing Specialist
Buys and optimises paid traffic on Google, Meta and TikTok against a clear target for cost per sale or return on ad spend.
See the roleTypical range · per year, gross
$58,000–$82,000
Entry $58,000 · Senior $82,000
Confidence: LowSEO Specialist
Helps a website earn traffic from Google and AI answers by fixing technical issues, matching content to search intent and building authority.
See the roleTypical range · per year, gross
$58,500–$83,500
Entry $58,500 · Senior $83,500
Confidence: MediumContent Marketing Specialist
Plans and produces articles, guides and newsletters that attract the right readers and move them toward a purchase.
See the roleTypical range · per year, gross
$57,500–$80,500
Entry $57,500 · Senior $80,500
Confidence: LowSocial Media Specialist
Plans and publishes content on social platforms, grows the community and handles comments, creators and paid social.
See the roleTypical range · per year, gross
$50,000–$70,500
Entry $50,000 · Senior $70,500
Confidence: MediumE-commerce Marketing Specialist
Grows online store and marketplace sales by improving listings, running ads and keeping an eye on margins.
See the roleTypical range · per year, gross
$46,500–$67,000
Entry $46,500 · Senior $67,000
Confidence: LowCRM & Email Marketing Specialist
Keeps existing customers buying with email, SMS and WhatsApp journeys, segmentation and loyalty programs.
See the roleTypical range · per year, gross
$54,000–$77,500
Entry $54,000 · Senior $77,500
Confidence: LowMarketing Analyst
Measures how marketing performs, builds the reports and dashboards the team relies on and explains what the numbers mean.
See the roleTypical range · per year, gross
$64,000–$103,000
Entry $64,000 · Senior $103,000
Confidence: LowData Analyst
Pulls, cleans and analyses web and business data with SQL and BI tools, and turns it into answers for decisions.
See the roleTypical range · per year, gross
$76,000–$108,500
Entry $76,000 · Senior $108,500
Confidence: LowGrowth Marketer
Finds and tests the levers that grow users and revenue across acquisition, activation, retention and referral.
See the roleTypical range · per year, gross
$93,000–$137,500
Entry $93,000 · Senior $137,500
Confidence: LowAffiliate Marketing Manager
Builds and manages a network of partners, such as publishers, creators and comparison sites, who promote a brand for a commission.
See the roleTypical range · per year, gross
$61,500–$89,000
Entry $61,500 · Senior $89,000
Confidence: Low
How to read the numbers
Every role has three levels. Pay depends on the company, the city and your skills, so use these as a map, not a promise.
Ranges come from published salary surveys, official statistics and job listings. Each role page lists its sources with dates and a confidence rating. Where we have no reliable data yet, we say so instead of guessing.
- Entry0-2 years
- Mid3-5 years
- Senior6+ years
Not sure which role fits?
Take the free level test or try a first lesson. You will see what the work feels like before you commit to anything.
No credit card. No job guarantee: results depend on your own experience and effort.