FunnelGym Lab: run a Google Ads account before you touch a real budget
The Lab is a simulator where you manage Search campaigns for fictional clients. You make the decisions you would make in the real console, then see how 14 days would have gone.
Open the Lab
The ecommerce scenario is free.
What you do in the Lab
- Take over a client account with its own sector, economics and target.
- Type your own keywords with match-type syntax: [exact], "phrase" and broad.
- Build a responsive search ad from headlines and descriptions.
- Read the auction: how bids, Ad Rank and Quality Score decide who shows up.
- Go through the search terms report and add negative keywords.
- Launch and review 14 days of results against the client's target.
Six missions per client
- 1Set up the campaign
- 2Keywords and match types
- 3Responsive search ad
- 4Bids, Ad Rank and Quality Score
- 5Search terms report
- 6The first 14 days
Keywords you type
Three clients
An online home textiles store, a local air conditioning service and an app in a restricted policy category. The ecommerce scenario is free. The other two come with the Lab plan.
A mock-up of the account screen and keyword syntax. The Lab shows numbers only after you run a campaign.
See the Lab planGood to know
- It is a simulator, not a real account. Results come from a simplified model, so they teach decisions and do not predict how a real campaign would perform.
- The Lab interface is in English and Turkish. In other languages it opens in English.