FunnelGym

Data Analyst

Pulls, cleans and analyses web and business data with SQL and BI tools, and turns it into answers for decisions.

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No credit card. No job guarantee: results depend on your own experience and effort.

Pay by level

Median in United States

  • Entry$76,000 · per year, gross
  • Mid$95,000 · per year, gross
  • Senior$108,500 · per year, gross

What you will do

In this track a data analyst works mostly with web, product and marketing data. You write SQL, build clean datasets and dashboards, and answer questions such as why conversion dropped or which customers come back. Compared with a marketing analyst the work is more technical and the questions are broader.

Skills you use

  • SQL
  • Spreadsheets and a BI tool
  • Basic statistics and test analysis
  • Data cleaning and documentation
  • Web analytics (GA4, BigQuery)
  • Communicating results simply

Tools

  • SQL
  • BigQuery
  • GA4
  • Looker Studio
  • Google Sheets
  • Power BI
  • Tableau

Typical tasks

  • Write SQL queries to pull and join data from analytics, CRM and sales sources
  • Clean and validate data and document how each metric is defined
  • Build dashboards and recurring reports in a BI tool
  • Analyse funnels, cohorts, retention and A/B test results
  • Explain findings to non-technical colleagues and recommend actions
  • Work with engineers on tracking and data pipelines

From entry level to senior

The title changes less than the responsibility does. This is how the work grows.

  1. Entry0-2 years

    Data Analyst or Reporting Analyst

    You answer defined questions with queries and dashboards, maintain recurring reports and check data quality.

    United States: $76,000 · per year, gross

  2. Mid3-5 years

    Data Analyst

    You own the analysis for a product or channel, design metrics, run tests and decide which questions are worth answering.

    United States: $95,000 · per year, gross

  3. Senior6+ years

    Senior Data Analyst or Analytics Lead

    You set the metrics and data standards, tackle open-ended problems, mentor others and influence roadmap decisions.

    United States: $108,500 · per year, gross

Salary by country and level

Median with the typical range below it. Currency, period and gross or net are shown on every row because they differ by country.

United StatesYour market

USD · per year · gross

Confidence: LowLast collected October 25, 2026
Entry$76,000Median only. Sources give no reliable range.
Mid$95,000Median only. Sources give no reliable range.
Senior$108,500Median only. Sources give no reliable range.

Türkiye

TRY · per month · net

Confidence: LowLast collected October 25, 2026
EntryTRY 51,500TRY 31,500–TRY 82,000
MidTRY 63,000TRY 38,000–TRY 104,000
SeniorTRY 73,000TRY 43,000–TRY 113,500

United Kingdom

GBP · per year · gross

Confidence: LowLast collected October 25, 2026
Entry£30,000Median only. Sources give no reliable range.
Mid£42,500Median only. Sources give no reliable range.
Senior£49,500Median only. Sources give no reliable range.

Germany

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€45,500Median only. Sources give no reliable range.
Mid€55,500Median only. Sources give no reliable range.
Senior€69,500Median only. Sources give no reliable range.

Spain

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€28,300Median only. Sources give no reliable range.
Mid€33,900Median only. Sources give no reliable range.
Senior€42,300Median only. Sources give no reliable range.

Mexico

MXN · per month · gross

Confidence: MediumLast collected October 25, 2026
EntryMX$13,600Median only. Sources give no reliable range.
MidMX$16,300Median only. Sources give no reliable range.
SeniorMX$20,300Median only. Sources give no reliable range.

Brazil

BRL · per month · gross

Confidence: LowLast collected October 25, 2026
EntryR$4,550Median only. Sources give no reliable range.
MidR$6,100Median only. Sources give no reliable range.
SeniorR$8,750Median only. Sources give no reliable range.

France

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€38,800Median only. Sources give no reliable range.
Mid€44,000Median only. Sources give no reliable range.
Senior€50,500Median only. Sources give no reliable range.

Salaries are typical ranges, not offers or promises. They vary by employer, city, industry and your skills. Always check current listings in your own market.

Salary data last updated October 25, 2026

Sources

Where each country's numbers come from.

TürkiyeLast collected October 25, 2026
United StatesLast collected October 25, 2026
United KingdomLast collected October 25, 2026
GermanyLast collected October 25, 2026
SpainLast collected October 25, 2026
MexicoLast collected October 25, 2026
BrazilLast collected October 25, 2026
FranceLast collected October 25, 2026

Your training path

The FunnelGym modules for this role, in the order we suggest taking them.

Start with GA4, Google Tag Manager and conversion tracking so you understand where web data comes from. Then work through the reporting, analysis and experiment modules and the SQL-focused material in the data analyst program. Finish with the portfolio module.

  1. 1
    The Marketing Funnel

    See the full module guide

    6/6 lessons live
  2. 2
    Marketing Metrics and KPIs

    See the full module guide

    Check your own numbers: Break-even ROAS calculator

    Check your own numbers: CAC, LTV and payback calculator

    6/6 lessons live
  3. 3
    The Digital Channel Map
    6/6 lessons live
  4. 4
    Google Analytics 4 Basics
    Coming soon
  5. 5
    Google Tag Manager
    Coming soon
  6. 6
    Spreadsheets for Analysts
    Coming soon
  7. 7
    Marketing Data Analysis: From Spreadsheets to Cohorts
    Coming soon
  8. 8
    SQL for Marketing Data
    Coming soon
  9. 9
    GA4 and BigQuery Export
    Coming soon
  10. 10
    Python Basics for Marketing Analysis
    Coming soon
  11. 11
    Reporting with Looker Studio
    Coming soon
  12. 12
    Attribution and Measurement Strategy
    Coming soon
  13. 13
    Experiment Design and A/B Testing
    Coming soon
  14. 14
    Data Storytelling and Decision-Ready Reports
    Coming soon
  15. 15
    AI in Marketing
    6/6 lessons live
  16. 16
    Portfolio, Resume and Interviews
    6/6 lessons live

Related roles

Questions

Do I need Python?

Not for most entry-level web analytics roles. SQL, a spreadsheet and a BI tool come first. Python or R becomes useful for larger datasets and statistics, especially at mid and senior levels.

Is this role only in marketing?

No. Web data analysts also work in product, e-commerce, finance and operations. Starting with web and marketing data is a common way in because the data is accessible and the questions are concrete.

Where do the salary numbers come from?

From published salary surveys, official statistics and job listings. Every country lists its sources with dates, and each row carries a confidence rating. The ranges are typical, not promises, and your offer depends on the company, the city and your skills.

Does FunnelGym guarantee a job?

No. FunnelGym teaches by practice and gives you projects to show. Hiring is the employer's decision, and results depend on your own experience and effort.

How often is the data updated?

We refresh it regularly and show the last collection date for each country. When a number is missing, we say that it is being researched rather than guess.

Try the work before you decide

The first lessons are free. You practise on realistic campaigns and see whether this is the job for you.

Start free

No credit card. No job guarantee: results depend on your own experience and effort.