Marketing Analyst
Measures how marketing performs, builds the reports and dashboards the team relies on and explains what the numbers mean.
No credit card. No job guarantee: results depend on your own experience and effort.
Pay by level
Median in United States
- Entry$64,000 · per year, gross
- Mid$81,000 · per year, gross
- Senior$103,000 · per year, gross
What you will do
Marketing analysts make sure the team can trust its data and then help it use that data. Day to day that means setting up tracking, checking that numbers match between systems, building dashboards and answering questions such as which channel brings the best customers. You work closely with marketers, developers and sometimes finance.
Skills you use
- GA4 and tag management
- Dashboards and data visualisation
- SQL and spreadsheets
- Attribution and measurement concepts
- Privacy and consent basics
- Telling a clear story with data
Tools
- GA4
- Google Tag Manager
- Looker Studio
- BigQuery
- SQL
- Google Sheets
Typical tasks
- Define events and set up tracking in GA4 and Google Tag Manager
- Build dashboards in Looker Studio or a similar tool
- Reconcile numbers across ad platforms, analytics and sales data
- Run funnel, cohort and attribution analyses
- Check consent and privacy settings so measurement stays compliant
- Present findings and recommendations to the marketing team
From entry level to senior
The title changes less than the responsibility does. This is how the work grows.
- Entry0-2 years
Marketing Analyst Assistant or Reporting Analyst
You maintain reports, answer data requests, check tags and clean data under the guidance of a senior analyst.
United States: $64,000 · per year, gross
- Mid3-5 years
Marketing Analyst
You own measurement for a set of channels, design dashboards, run analyses on your own and advise the team.
United States: $81,000 · per year, gross
- Senior6+ years
Senior Marketing Analyst or Analytics Manager
You own the measurement framework, lead attribution and incrementality work, and set standards for the whole team.
United States: $103,000 · per year, gross
Salary by country and level
Median with the typical range below it. Currency, period and gross or net are shown on every row because they differ by country.
United StatesYour market
USD · per year · gross
Türkiye
TRY · per month · net
United Kingdom
GBP · per year · gross
Germany
EUR · per year · gross
Spain
EUR · per year · gross
Mexico
MXN · per month · gross
Brazil
BRL · per month · gross
France
EUR · per year · gross
Salaries are typical ranges, not offers or promises. They vary by employer, city, industry and your skills. Always check current listings in your own market.
Salary data last updated October 24, 2026
Sources
Where each country's numbers come from.
TürkiyeLast collected October 25, 2026
- eleman.net – Pazarlama Analisti Maaşları 2026 (published 2026)
United StatesLast collected October 25, 2026
- Robert Half US 2027 Salary Guide – Marketing Analytics Specialist table (published 2026)
- Indeed US – Marketing analyst salary (published 2026-10)
- PayScale US – Marketing Analyst (published 2026-06)
- WageDex (republishing BLS OEWS May 2025, SOC 13-1161) (published 2025-05)
- BLS Occupational Outlook Handbook – Market Research Analysts (OEWS May 2025) (published 2026)
United KingdomLast collected October 25, 2026
- Indeed UK – Marketing analyst salary (published 2026-10)
- PayScale UK – Marketing Analyst (published 2025-06)
- Robert Half UK 2027 Salary Guide – Digital Marketing Manager page (table incl. CRM, SEO/PPC, social, growth, insights analyst) (published 2026)
GermanyLast collected October 25, 2026
- PayScale DE – Marketing Analyst (published 2024-12)
- Indeed DE – Mitarbeiter Marketing (generic; slug redirected) Gehalt (published 2026-10)
SpainLast collected October 25, 2026
- Indeed ES salaries - Digital analyst (published 2026-09)
- Paylab ES - Marketing analyst (published undated)
MexicoLast collected October 25, 2026
- Indeed MX salaries - Digital analyst (published 2026-09)
- Paylab MX - Marketing analyst (published undated)
BrazilLast collected October 25, 2026
- Indeed BR salaries - Analista de Marketing (published 2026-10)
- Indeed BR salaries - Analista de Inteligência de Mercado (published 2026-10)
- Robert Half Brazil Guia Salarial 2026 - Analista de Inteligencia de Mercado (published 2026)
- Portal Salario (CAGED) - Analista de Marketing (CBO 1423-35) (published 2026-10)
- Paylab BR - Marketing analyst (published undated)
FranceLast collected October 25, 2026
- Indeed FR salaries - Analyste Marketing (H/F) (published 2026-10)
- Indeed FR salaries - Chargé d'études (H/F) (published 2026-10)
- Paylab FR - Marketing analyst (published undated)
Your training path
The FunnelGym modules for this role, in the order we suggest taking them.
Start with metrics and KPIs and GA4, then Google Tag Manager and conversion tracking. Take the privacy and consent module, then Looker Studio reporting, attribution models and marketing data analysis. Finish with the portfolio module.
- 1Marketing Metrics and KPIs6/6 lessons live
- 2Google Analytics 4 BasicsComing soon
- 3Google Tag ManagerComing soon
- 4Conversion Tracking and Server-Side TaggingComing soon
- 5Privacy, Consent and Cookies: GDPR, CCPA, CAN-SPAMComing soon
- 6Reporting with Looker StudioComing soon
- 7Attribution and Measurement StrategyComing soon
- 8Marketing Data Analysis: From Spreadsheets to CohortsComing soon
- 9Portfolio, Resume and Interviews6/6 lessons live
Related roles
Data Analyst
Pulls, cleans and analyses web and business data with SQL and BI tools, and turns it into answers for decisions.
See the roleGrowth Marketer
Finds and tests the levers that grow users and revenue across acquisition, activation, retention and referral.
See the rolePerformance Marketing Specialist
Buys and optimises paid traffic on Google, Meta and TikTok against a clear target for cost per sale or return on ad spend.
See the role
Questions
How is this different from a data analyst?
A marketing analyst goes deep on marketing questions and tools: tracking, attribution, campaign reporting. A data analyst role is broader and more technical, usually with more SQL and often outside marketing. The two overlap, and many people move between them.
How much SQL do I need?
To start, writing basic queries with filters and joins is enough. For mid-level roles most employers expect you to be comfortable with SQL and a BI tool.
Where do the salary numbers come from?
From published salary surveys, official statistics and job listings. Every country lists its sources with dates, and each row carries a confidence rating. The ranges are typical, not promises, and your offer depends on the company, the city and your skills.
Does FunnelGym guarantee a job?
No. FunnelGym teaches by practice and gives you projects to show. Hiring is the employer's decision, and results depend on your own experience and effort.
How often is the data updated?
We refresh it regularly and show the last collection date for each country. When a number is missing, we say that it is being researched rather than guess.
Try the work before you decide
The first lessons are free. You practise on realistic campaigns and see whether this is the job for you.
No credit card. No job guarantee: results depend on your own experience and effort.
