FunnelGym

Growth Marketer

Finds and tests the levers that grow users and revenue across acquisition, activation, retention and referral.

Start freeSee salaries

No credit card. No job guarantee: results depend on your own experience and effort.

Pay by level

Median in United States

  • Entry$93,000 · per year, gross
  • Mid$115,000 · per year, gross
  • Senior$137,500 · per year, gross

What you will do

Growth marketers run experiments. Instead of owning one channel you look at the whole funnel, form hypotheses, test them quickly and keep what works. The role is common in startups and in subscription and app businesses, and it asks for comfort with data, some technical sense and a tolerance for tests that fail.

Skills you use

  • Experiment design and A/B test statistics
  • Funnel and cohort analysis
  • Conversion rate optimisation
  • Channel knowledge across paid, SEO and lifecycle
  • Spreadsheet modelling
  • Telling real results from noise

Tools

  • GA4
  • Optimizely
  • VWO
  • Microsoft Clarity
  • Amplitude
  • Looker Studio
  • Google Sheets

Typical tasks

  • Build and prioritise a backlog of experiments
  • Design A/B tests with a sample size and a clear decision rule
  • Improve landing pages, onboarding and pricing pages
  • Analyse funnels and cohorts to find the biggest drop-offs
  • Try new acquisition channels with small budgets
  • Report learnings, including the tests that failed

From entry level to senior

The title changes less than the responsibility does. This is how the work grows.

  1. Entry0-2 years

    Growth Marketing Assistant or Associate

    You run tests that someone else designed, build variants of pages and emails, and pull the results.

    United States: $93,000 · per year, gross

  2. Mid3-5 years

    Growth Marketer

    You own a part of the funnel, design and prioritise experiments and are accountable for a growth metric.

    United States: $115,000 · per year, gross

  3. Senior6+ years

    Senior Growth Marketer or Growth Manager

    You set the growth model and experiment roadmap across the funnel, allocate budget across channels and lead the team.

    United States: $137,500 · per year, gross

Salary by country and level

Median with the typical range below it. Currency, period and gross or net are shown on every row because they differ by country.

United StatesYour market

USD · per year · gross

Confidence: LowLast collected October 25, 2026
Entry$93,000Median only. Sources give no reliable range.
Mid$115,000Median only. Sources give no reliable range.
Senior$137,500Median only. Sources give no reliable range.

Türkiye

TRY · per month · net

Confidence: LowLast collected October 25, 2026
EntryTRY 40,500TRY 29,000–TRY 66,500
MidTRY 53,000TRY 35,500–TRY 84,000
SeniorTRY 72,000TRY 40,500–TRY 91,500

United Kingdom

GBP · per year · gross

Confidence: LowLast collected October 25, 2026
Entry£42,000Median only. Sources give no reliable range.
Mid£52,500Median only. Sources give no reliable range.
Senior£63,500Median only. Sources give no reliable range.

Germany

EUR · per year · gross

Confidence: LowLast collected October 25, 2026
Entry€52,500Median only. Sources give no reliable range.
Mid€65,000Median only. Sources give no reliable range.
Senior€75,500Median only. Sources give no reliable range.

Spain

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€29,700Median only. Sources give no reliable range.
Mid€34,200Median only. Sources give no reliable range.
Senior€46,300Median only. Sources give no reliable range.

Mexico

MXN · per month · gross

Confidence: MediumLast collected October 25, 2026
EntryMX$10,600Median only. Sources give no reliable range.
MidMX$13,600Median only. Sources give no reliable range.
SeniorMX$25,800Median only. Sources give no reliable range.

Brazil

Salary data is being researched

France

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€43,600Median only. Sources give no reliable range.
Mid€50,900Median only. Sources give no reliable range.
Senior€61,800Median only. Sources give no reliable range.

Salaries are typical ranges, not offers or promises. They vary by employer, city, industry and your skills. Always check current listings in your own market.

Salary data last updated October 24, 2026

Sources

Where each country's numbers come from.

TürkiyeLast collected October 25, 2026
United StatesLast collected October 25, 2026
United KingdomLast collected October 25, 2026
GermanyLast collected October 25, 2026
SpainLast collected October 25, 2026
MexicoLast collected October 25, 2026
FranceLast collected October 25, 2026

Your training path

The FunnelGym modules for this role, in the order we suggest taking them.

Start with funnel, metrics and landing pages, then the experiments and A/B tests and conversion rate optimisation modules. Add growth loops, marketing data analysis, attribution and incrementality. Finish with the portfolio module.

  1. 1
    The Marketing Funnel

    See the full module guide

    6/6 lessons live
  2. 2
    Marketing Metrics and KPIs

    See the full module guide

    Check your own numbers: Break-even ROAS calculator

    Check your own numbers: CAC, LTV and payback calculator

    6/6 lessons live
  3. 3
    Landing Pages and Offers
    Coming soon
  4. 4
    Experiment Design and A/B Testing
    Coming soon
  5. 5
    Conversion Rate Optimization (CRO)
    Coming soon
  6. 6
    Growth Loops and Channel Mix
    Coming soon
  7. 7
    Marketing Data Analysis: From Spreadsheets to Cohorts
    Coming soon
  8. 8
    Attribution and Measurement Strategy
    Coming soon
  9. 9
    Budget Management and Incrementality
    Coming soon
  10. 10
    Portfolio, Resume and Interviews
    6/6 lessons live

Related roles

Questions

Is growth marketing just for startups?

It started there, but larger companies with online products now hire for it too. Titles vary: growth manager, CRO specialist, lifecycle marketer.

What background helps?

Any hands-on mix of paid media, analytics and conversion work. Statistics basics are valuable: knowing when a test result is real and when it is noise.

Where do the salary numbers come from?

From published salary surveys, official statistics and job listings. Every country lists its sources with dates, and each row carries a confidence rating. The ranges are typical, not promises, and your offer depends on the company, the city and your skills.

Does FunnelGym guarantee a job?

No. FunnelGym teaches by practice and gives you projects to show. Hiring is the employer's decision, and results depend on your own experience and effort.

How often is the data updated?

We refresh it regularly and show the last collection date for each country. When a number is missing, we say that it is being researched rather than guess.

Try the work before you decide

The first lessons are free. You practise on realistic campaigns and see whether this is the job for you.

Start free

No credit card. No job guarantee: results depend on your own experience and effort.