FunnelGym

E-commerce Marketing Specialist

Grows online store and marketplace sales by improving listings, running ads and keeping an eye on margins.

Start freeSee salaries

No credit card. No job guarantee: results depend on your own experience and effort.

Pay by level

Median in United States

  • Entry$46,500 · per year, gross
  • Mid$57,500 · per year, gross
  • Senior$67,000 · per year, gross

What you will do

E-commerce marketing sits between the product catalogue, the ad accounts and the numbers. You might manage listings and ads on Amazon or a local marketplace, work on conversion on the store's own product pages and plan the big sale seasons. Knowing profit per product matters as much as knowing sales.

Skills you use

  • Product page and listing optimisation
  • Marketplace advertising
  • Contribution margin and pricing
  • Seasonal planning
  • Spreadsheet analysis of catalogues
  • Working across several teams

Tools

  • Amazon Seller Central
  • Shopify
  • WooCommerce
  • Google Merchant Center
  • GA4
  • Google Sheets

Typical tasks

  • Optimise product titles, images, descriptions and prices for conversion
  • Run marketplace ads and Shopping campaigns with a target ACoS or ROAS per product
  • Plan campaigns for Black Friday, the holidays and local sale days
  • Monitor stock, reviews, returns and competitor prices
  • Calculate margin by product and channel after fees, shipping and returns
  • Coordinate with suppliers, design and customer service

From entry level to senior

The title changes less than the responsibility does. This is how the work grows.

  1. Entry0-2 years

    E-commerce Assistant or Coordinator

    You upload and update listings, check stock and prices, run small ad budgets under guidance and prepare reports.

    United States: $46,500 · per year, gross

  2. Mid3-5 years

    E-commerce Marketing Specialist

    You own a store or category, choose which products to push, manage ad budgets and answer for margin as well as sales.

    United States: $57,500 · per year, gross

  3. Senior6+ years

    Senior Specialist or E-commerce Marketing Manager

    You own the channel plan across stores and marketplaces, negotiate with platforms and suppliers and lead the team.

    United States: $67,000 · per year, gross

Salary by country and level

Median with the typical range below it. Currency, period and gross or net are shown on every row because they differ by country.

United StatesYour market

USD · per year · gross

Confidence: LowLast collected October 25, 2026
Entry$46,500Median only. Sources give no reliable range.
Mid$57,500Median only. Sources give no reliable range.
Senior$67,000Median only. Sources give no reliable range.

Türkiye

TRY · per month · net

Confidence: LowLast collected October 25, 2026
EntryTRY 36,000TRY 28,500–TRY 56,000
MidTRY 44,000TRY 31,500–TRY 71,500
SeniorTRY 51,000TRY 36,000–TRY 77,000

United Kingdom

GBP · per year · gross

Confidence: LowLast collected October 25, 2026
Entry£27,000Median only. Sources give no reliable range.
Mid£33,500Median only. Sources give no reliable range.
Senior£39,000Median only. Sources give no reliable range.

Germany

EUR · per year · gross

Confidence: LowLast collected October 25, 2026
Entry€40,000Median only. Sources give no reliable range.
Mid€50,500Median only. Sources give no reliable range.
Senior€62,000Median only. Sources give no reliable range.

Spain

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€22,200Median only. Sources give no reliable range.
Mid€25,800Median only. Sources give no reliable range.
Senior€31,600Median only. Sources give no reliable range.

Mexico

MXN · per month · gross

Confidence: MediumLast collected October 25, 2026
EntryMX$12,400Median only. Sources give no reliable range.
MidMX$15,000Median only. Sources give no reliable range.
SeniorMX$18,900Median only. Sources give no reliable range.

Brazil

BRL · per month · gross

Confidence: LowLast collected October 25, 2026
EntryR$3,700Median only. Sources give no reliable range.
MidR$4,350Median only. Sources give no reliable range.
SeniorR$5,450Median only. Sources give no reliable range.

France

EUR · per year · gross

Confidence: LowLast collected October 25, 2026
Entry€33,900Median only. Sources give no reliable range.
Mid€41,500Median only. Sources give no reliable range.
Senior€53,600Median only. Sources give no reliable range.

Salaries are typical ranges, not offers or promises. They vary by employer, city, industry and your skills. Always check current listings in your own market.

Salary data last updated October 24, 2026

Sources

Where each country's numbers come from.

TürkiyeLast collected October 25, 2026
United StatesLast collected October 25, 2026
United KingdomLast collected October 25, 2026
GermanyLast collected October 25, 2026
SpainLast collected October 25, 2026
MexicoLast collected October 25, 2026
BrazilLast collected October 25, 2026
FranceLast collected October 25, 2026

Your training path

The FunnelGym modules for this role, in the order we suggest taking them.

Start with the channel overview, then e-commerce platforms, product page optimisation and pricing. Move on to marketplace store management and ads, seasonal campaigns and, last, profitability, which ties everything together. Finish with the portfolio module.

  1. 1
    The Digital Channel Map
    6/6 lessons live
  2. 2
    Building and Running an Online Store
    Coming soon
  3. 3
    Product Page and Listing Optimization
    Coming soon
  4. 4
    Pricing, Offers and Buying Psychology
    Coming soon
  5. 5
    Marketplace Store Management: Amazon, Etsy, eBay, Walmart
    Coming soon
  6. 6
    Marketplace Ads: Amazon, Walmart, Etsy
    Coming soon
  7. 7
    Seasonal Campaigns: Black Friday, Holidays, Back-to-School
    Coming soon
  8. 8
    E-commerce Profitability and Unit Economics

    Check your own numbers: Break-even ROAS calculator

    Coming soon
  9. 9
    Meta Ads Basics
    Coming soon
  10. 10
    Portfolio, Resume and Interviews
    6/6 lessons live

Related roles

Questions

Is this role for marketplaces or for own stores?

Both exist. Marketplace roles focus on listings, reviews and marketplace ads. Own-store roles lean on paid media, email and site conversion. The training covers both, so you can aim at either.

How important is profit analysis?

Very. Many stores grow sales while losing money on each order after fees, shipping and returns. Being the person who can show which products actually make money is a clear advantage.

Where do the salary numbers come from?

From published salary surveys, official statistics and job listings. Every country lists its sources with dates, and each row carries a confidence rating. The ranges are typical, not promises, and your offer depends on the company, the city and your skills.

Does FunnelGym guarantee a job?

No. FunnelGym teaches by practice and gives you projects to show. Hiring is the employer's decision, and results depend on your own experience and effort.

How often is the data updated?

We refresh it regularly and show the last collection date for each country. When a number is missing, we say that it is being researched rather than guess.

Try the work before you decide

The first lessons are free. You practise on realistic campaigns and see whether this is the job for you.

Start free

No credit card. No job guarantee: results depend on your own experience and effort.