CRM & Email Marketing Specialist
Keeps existing customers buying with email, SMS and WhatsApp journeys, segmentation and loyalty programs.
No credit card. No job guarantee: results depend on your own experience and effort.
Pay by level
Median in United States
- Entry$54,000 · per year, gross
- Mid$67,000 · per year, gross
- Senior$77,500 · per year, gross
What you will do
CRM and email specialists work with the customers a company already has. You build automations such as welcome series and abandoned cart reminders, segment the list by behaviour and value, and make sure messages are allowed and delivered. It suits people who like data, writing and systems more than ads.
Skills you use
- Email and automation platforms
- Segmentation and RFM analysis
- Copywriting and testing
- Deliverability basics
- Consent and privacy rules
- Reading cohort and retention reports
Tools
- Klaviyo
- Mailchimp
- HubSpot
- WhatsApp Business Platform
- GA4
- Google Sheets
Typical tasks
- Build and maintain email, SMS and WhatsApp automations
- Segment customers by purchase behaviour, recency and value
- Write, design and A/B test campaigns
- Protect deliverability: list hygiene, authentication and sender reputation
- Keep consent records and unsubscribe flows in line with GDPR, CCPA or local rules
- Report on revenue per message, retention and churn
From entry level to senior
The title changes less than the responsibility does. This is how the work grows.
- Entry0-2 years
Email Marketing Assistant or Coordinator
You build and send campaigns from templates, maintain lists, run basic tests and prepare the performance report.
United States: $54,000 · per year, gross
- Mid3-5 years
CRM or Email Marketing Specialist
You design the automations, own segmentation and testing, and are responsible for revenue from the owned channels.
United States: $67,000 · per year, gross
- Senior6+ years
Senior Specialist or CRM Manager
You own the customer lifecycle strategy and the tooling, work with data and product teams and lead the team.
United States: $77,500 · per year, gross
Salary by country and level
Median with the typical range below it. Currency, period and gross or net are shown on every row because they differ by country.
United StatesYour market
USD · per year · gross
Türkiye
TRY · per month · net
United Kingdom
GBP · per year · gross
Germany
EUR · per year · gross
Spain
EUR · per year · gross
Mexico
MXN · per month · gross
Brazil
BRL · per month · gross
France
EUR · per year · gross
Salaries are typical ranges, not offers or promises. They vary by employer, city, industry and your skills. Always check current listings in your own market.
Salary data last updated October 24, 2026
Sources
Where each country's numbers come from.
TürkiyeLast collected October 25, 2026
- eleman.net – CRM Uzmanı Maaşları 2026 (published 2026)
United StatesLast collected October 25, 2026
- Robert Half US 2027 Salary Guide – Email Marketing Specialist (published 2026)
United KingdomLast collected October 25, 2026
- Robert Half UK 2027 Salary Guide – Digital Marketing Manager page (table incl. CRM, SEO/PPC, social, growth, insights analyst) (published 2026)
- Ashdown Group Marketing Salary Guide 2026 (UK national) (published 2026)
- Morgan McKinley UK 2026 Sales & Marketing salary guide (London/Surrey permanent) (published 2026)
GermanyLast collected October 25, 2026
- brutto-netto-gehaltsrechner.de – E-Mail Marketing Manager Gehalt 2026 (published 2026-08)
- brutto-netto-gehaltsrechner.de – CRM Manager Gehalt 2026 (published 2026-08)
- Indeed DE – CRM Manager Gehalt (published 2026-10)
SpainLast collected October 25, 2026
- Indeed ES salaries - Crm manager/a (published 2026-10)
- Indeed ES salaries - Crm specialist (published 2026-10)
- Indeed ES salaries - Especialista en marketing (published 2026-09)
- Talent.com ES - 'crm' (published 2026)
- Paylab ES - CRM specialist (published undated)
MexicoLast collected October 25, 2026
- Indeed MX salaries - Consultor/a crm (published 2026-10)
- Indeed MX salaries - Crm manager/a (published 2026-07)
- Indeed MX salaries - Especialista en marketing (published 2026-10)
- Talent.com MX - 'crm' (published 2026)
- Paylab MX - CRM specialist (published undated)
- PageGroup/Michael Page Mexico Estudio de Remuneracion 2024-2025 - Gerente CRM (published 2024)
BrazilLast collected October 25, 2026
- Indeed BR salaries - Analista de CRM (published 2026-10)
- Robert Half Brazil Guia Salarial 2026 - CRM/CX (published 2026)
- Talent.com BR - 'crm' (published 2026)
- Paylab BR - CRM specialist (published undated)
FranceLast collected October 25, 2026
- Indeed FR salaries - Chef de Projet CRM (H/F) (published 2026-10)
- Indeed FR salaries - Chargé de Campagne (H/F) (published 2026-10)
- Blog du Moderateur (citing Michael Page Etude de remunerations 2025) - Responsable CRM (published 2025-07)
- Talent.com FR - 'crm' (published 2026)
- Paylab FR - CRM specialist (published undated)
Your training path
The FunnelGym modules for this role, in the order we suggest taking them.
Start with email marketing basics and marketing automation, then CRM and loyalty and WhatsApp and SMS. Take the privacy and consent module before you handle a real list. Add seasonal campaigns and B2B lead management, then the portfolio module.
- 1Target Audience and Value Proposition5/5 lessons live
- 2Marketing Metrics and KPIs6/6 lessons live
- 3Email Marketing BasicsComing soon
- 4Marketing Automation and Customer Journey FlowsComing soon
- 5Customer Segmentation, LTV and LoyaltyComing soon
- 6WhatsApp Business and SMS MarketingComing soon
- 7Privacy, Consent and Cookies: GDPR, CCPA, CAN-SPAMComing soon
- 8B2B Lead Management and Lead ScoringComing soon
- 9Seasonal Campaigns: Black Friday, Holidays, Back-to-SchoolComing soon
- 10Portfolio, Resume and Interviews6/6 lessons live
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Questions
Email feels old. Is it still a good career?
Email is still one of the highest-return channels for many online businesses because the audience belongs to the company. Demand is steady for people who understand automation and data, not only newsletters.
Do I need to know a specific CRM platform already?
Knowing one well is enough, because the concepts transfer. Segmentation, automation logic and consent rules matter more than any single tool.
Where do the salary numbers come from?
From published salary surveys, official statistics and job listings. Every country lists its sources with dates, and each row carries a confidence rating. The ranges are typical, not promises, and your offer depends on the company, the city and your skills.
Does FunnelGym guarantee a job?
No. FunnelGym teaches by practice and gives you projects to show. Hiring is the employer's decision, and results depend on your own experience and effort.
How often is the data updated?
We refresh it regularly and show the last collection date for each country. When a number is missing, we say that it is being researched rather than guess.
Try the work before you decide
The first lessons are free. You practise on realistic campaigns and see whether this is the job for you.
No credit card. No job guarantee: results depend on your own experience and effort.
