FunnelGym

Performance Marketing Specialist

Buys and optimises paid traffic on Google, Meta and TikTok against a clear target for cost per sale or return on ad spend.

No credit card. No job guarantee: results depend on your own experience and effort.

Pay by level

Median in United States

  • Entry$58,000 · per year, gross
  • Mid$71,000 · per year, gross
  • Senior$82,000 · per year, gross

What you will do

Performance marketers are judged on measurable results. You manage ad budgets across platforms, test creative and audiences, and answer one question every week: for each unit of money spent, what came back? The work sits close to the numbers and close to the creative and product teams.

Skills you use

  • Bidding strategies and budget pacing
  • Creative testing and spotting fatigue
  • Conversion tracking and data quality
  • Unit economics: CAC, LTV, break-even ROAS
  • Spreadsheets and dashboards
  • Staying calm when a good campaign suddenly stops working

Tools

  • Google Ads
  • Meta Ads Manager
  • TikTok Ads Manager
  • Google Merchant Center
  • GA4
  • Google Tag Manager
  • Looker Studio

Typical tasks

  • Build and optimise Google Ads Search, Shopping and Performance Max campaigns
  • Run Meta and TikTok campaigns and test hooks, formats and audiences
  • Set up conversion tracking, including the Conversions API, and fix gaps in the data
  • Brief designers and video editors with creative angles and read the results
  • Report on CPA, ROAS and contribution margin, not just clicks

From entry level to senior

The title changes less than the responsibility does. This is how the work grows.

  1. Entry0-2 years

    Paid Media Assistant or Coordinator

    You build ads from briefs, manage small accounts and handle the daily checks and reports, with a senior person reviewing your work.

    United States: $58,000 · per year, gross

  2. Mid3-5 years

    Performance Marketing Specialist

    You own accounts with real budgets, choose bidding and structure, run experiments and explain profit, not only ROAS.

    United States: $71,000 · per year, gross

  3. Senior6+ years

    Senior Specialist or Head of Performance

    You own the channel mix and the budget, set up measurement such as incrementality tests, manage people or agencies and answer to finance.

    United States: $82,000 · per year, gross

Salary by country and level

Median with the typical range below it. Currency, period and gross or net are shown on every row because they differ by country.

United StatesYour market

USD · per year · gross

Confidence: LowLast collected October 25, 2026
Entry$58,000Median only. Sources give no reliable range.
Mid$71,000Median only. Sources give no reliable range.
Senior$82,000Median only. Sources give no reliable range.

Türkiye

TRY · per month · net

Confidence: LowLast collected October 25, 2026
EntryTRY 40,500TRY 28,500–TRY 66,500
MidTRY 50,000TRY 35,500–TRY 84,500
SeniorTRY 58,000TRY 40,000–TRY 92,000

United Kingdom

GBP · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry£32,000Median only. Sources give no reliable range.
Mid£39,000Median only. Sources give no reliable range.
Senior£51,000Median only. Sources give no reliable range.

Germany

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€42,500Median only. Sources give no reliable range.
Mid€51,500Median only. Sources give no reliable range.
Senior€64,000Median only. Sources give no reliable range.

Spain

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€27,300Median only. Sources give no reliable range.
Mid€30,600Median only. Sources give no reliable range.
Senior€40,500Median only. Sources give no reliable range.

Mexico

MXN · per month · gross

Confidence: MediumLast collected October 25, 2026
EntryMX$13,700Median only. Sources give no reliable range.
MidMX$16,300Median only. Sources give no reliable range.
SeniorMX$20,200Median only. Sources give no reliable range.

Brazil

BRL · per month · gross

Confidence: MediumLast collected October 25, 2026
EntryR$2,000Median only. Sources give no reliable range.
MidR$2,550Median only. Sources give no reliable range.
SeniorR$3,300Median only. Sources give no reliable range.

France

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€32,100Median only. Sources give no reliable range.
Mid€39,300Median only. Sources give no reliable range.
Senior€47,300Median only. Sources give no reliable range.

Salaries are typical ranges, not offers or promises. They vary by employer, city, industry and your skills. Always check current listings in your own market.

Salary data last updated October 24, 2026

Sources

Where each country's numbers come from.

TürkiyeLast collected October 25, 2026
United StatesLast collected October 25, 2026
United KingdomLast collected October 25, 2026
GermanyLast collected October 25, 2026
SpainLast collected October 25, 2026
MexicoLast collected October 25, 2026
BrazilLast collected October 25, 2026
FranceLast collected October 25, 2026

Your training path

The FunnelGym modules for this role, in the order we suggest taking them.

Begin with the funnel and metrics modules, then work through Google Ads basics and advanced, Meta basics and advanced, and TikTok. Conversion tracking and incrementality come last because they make more sense once you have run campaigns. Close with the portfolio module.

  1. 1
    The Marketing Funnel

    See the full module guide

    6/6 lessons live
  2. 26/6 lessons live
  3. 3
    Google Ads Basics
    6/6 lessons live
  4. 4
    Advanced Google Ads: Performance Max and Demand Gen
    Coming soon
  5. 5
    Meta Ads Basics
    Coming soon
  6. 6
    Ad Creative Production
    Coming soon
  7. 7
    Advanced Meta Ads: Advantage+ and Conversions API
    Coming soon
  8. 8
    TikTok Ads
    Coming soon
  9. 9
    Conversion Tracking and Server-Side Tagging
    Coming soon
  10. 10
    Budget Management and Incrementality
    Coming soon
  11. 11
    Portfolio, Resume and Interviews
    6/6 lessons live

Questions

How is performance marketing different from digital marketing?

Digital marketing is the whole field. Performance marketing is the paid, measurable part of it, where you are judged on cost per result. It is less forgiving of weak numbers, and it often pays more because the impact on revenue is easy to see.

Will AI tools take this job?

Platforms automate bidding and targeting more every year, which reduces manual work. The value moves toward measurement, creative strategy and judgement about the business, which is why the training covers tracking, creative testing and incrementality.

Where do the salary numbers come from?

From published salary surveys, official statistics and job listings. Every country lists its sources with dates, and each row carries a confidence rating. The ranges are typical, not promises, and your offer depends on the company, the city and your skills.

Does FunnelGym guarantee a job?

No. FunnelGym teaches by practice and gives you projects to show. Hiring is the employer's decision, and results depend on your own experience and effort.

How often is the data updated?

We refresh it regularly and show the last collection date for each country. When a number is missing, we say that it is being researched rather than guess.

Try the work before you decide

The first lessons are free. You practise on realistic campaigns and see whether this is the job for you.

No credit card. No job guarantee: results depend on your own experience and effort.