FunnelGym

SEO Specialist

Helps a website earn traffic from Google and AI answers by fixing technical issues, matching content to search intent and building authority.

Start freeSee salaries

No credit card. No job guarantee: results depend on your own experience and effort.

Pay by level

Median in United States

  • Entry$58,500 · per year, gross
  • Mid$76,500 · per year, gross
  • Senior$83,500 · per year, gross

What you will do

SEO specialists work on why a site does or does not show up when people search. Some of the work is technical (crawling, speed, structure), some is editorial (keywords, page content) and some happens off the site (links and mentions). Results take months, so patience and honest reporting matter as much as skill.

Skills you use

  • Keyword research and search intent
  • Technical SEO basics: crawling, indexing, Core Web Vitals
  • On-page optimisation
  • Reading Search Console and GA4
  • Writing clear tickets for developers
  • Honest forecasting

Tools

  • Google Search Console
  • GA4
  • Screaming Frog
  • Ahrefs
  • Semrush
  • PageSpeed Insights
  • Looker Studio

Typical tasks

  • Research keywords and map them to pages by search intent
  • Audit crawling, indexing, site speed and structured data, and write tickets for developers
  • Improve titles, headings and content on existing pages
  • Plan internal links and write briefs with the content team
  • Track rankings, clicks and conversions in Search Console and GA4
  • Check how the brand appears in AI answers and AI Overviews

From entry level to senior

The title changes less than the responsibility does. This is how the work grows.

  1. Entry0-2 years

    SEO Assistant or Coordinator

    You do audits and keyword research from checklists, update titles and meta descriptions and report on rankings.

    United States: $58,500 · per year, gross

  2. Mid3-5 years

    SEO Specialist

    You own a site or a section of it, prioritise the roadmap, work with developers and writers and show business impact.

    United States: $76,500 · per year, gross

  3. Senior6+ years

    Senior SEO Specialist or SEO Manager

    You own strategy across large or multiple sites, handle migrations and risk, set forecasts and lead other people.

    United States: $83,500 · per year, gross

Salary by country and level

Median with the typical range below it. Currency, period and gross or net are shown on every row because they differ by country.

United StatesYour market

USD · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry$58,500Median only. Sources give no reliable range.
Mid$76,500Median only. Sources give no reliable range.
Senior$83,500Median only. Sources give no reliable range.

Türkiye

TRY · per month · net

Confidence: LowLast collected October 25, 2026
EntryTRY 42,000TRY 31,500–TRY 79,500
MidTRY 55,500TRY 38,000–TRY 101,500
SeniorTRY 75,500TRY 43,000–TRY 110,000

United Kingdom

GBP · per year · gross

Confidence: LowLast collected October 25, 2026
Entry£28,000Median only. Sources give no reliable range.
Mid£36,500Median only. Sources give no reliable range.
Senior£50,000Median only. Sources give no reliable range.

Germany

EUR · per year · gross

Confidence: LowLast collected October 25, 2026
Entry€36,500Median only. Sources give no reliable range.
Mid€51,500Median only. Sources give no reliable range.
Senior€58,500Median only. Sources give no reliable range.

Spain

EUR · per year · gross

Confidence: LowLast collected October 25, 2026
Entry€24,600Median only. Sources give no reliable range.
Mid€27,700Median only. Sources give no reliable range.
Senior€37,600Median only. Sources give no reliable range.

Mexico

MXN · per month · gross

Confidence: LowLast collected October 25, 2026
EntryMX$13,800Median only. Sources give no reliable range.
MidMX$16,700Median only. Sources give no reliable range.
SeniorMX$21,100Median only. Sources give no reliable range.

Brazil

BRL · per month · gross

Confidence: MediumLast collected October 25, 2026
EntryR$2,950Median only. Sources give no reliable range.
MidR$3,500Median only. Sources give no reliable range.
SeniorR$4,700Median only. Sources give no reliable range.

France

EUR · per year · gross

Confidence: MediumLast collected October 25, 2026
Entry€36,400Median only. Sources give no reliable range.
Mid€42,700Median only. Sources give no reliable range.
Senior€52,700Median only. Sources give no reliable range.

Salaries are typical ranges, not offers or promises. They vary by employer, city, industry and your skills. Always check current listings in your own market.

Salary data last updated October 24, 2026

Sources

Where each country's numbers come from.

TürkiyeLast collected October 25, 2026
United StatesLast collected October 25, 2026
United KingdomLast collected October 25, 2026
GermanyLast collected October 25, 2026
SpainLast collected October 25, 2026
MexicoLast collected October 25, 2026
BrazilLast collected October 25, 2026
FranceLast collected October 25, 2026

Your training path

The FunnelGym modules for this role, in the order we suggest taking them.

Start with SEO basics and keyword research, then technical SEO and content strategy. Add off-page SEO and the AEO/GEO module for visibility in AI answers, and GA4 so you can connect traffic to results. Finish with the portfolio module.

  1. 1
    The Marketing Funnel

    See the full module guide

    6/6 lessons live
  2. 2
    Target Audience and Value Proposition

    See the full module guide

    5/5 lessons live
  3. 3
    SEO Basics
    Coming soon
  4. 4
    SEO Tools and Keyword Research in Depth
    Coming soon
  5. 5
    Technical SEO
    Coming soon
  6. 6
    Content Strategy and Topic Clusters
    Coming soon
  7. 7
    Off-Page SEO and Digital PR
    Coming soon
  8. 8
    AEO and GEO: Visibility in AI Search
    Coming soon
  9. 9
    Google Analytics 4 Basics
    Coming soon
  10. 10
    Portfolio, Resume and Interviews
    6/6 lessons live

Related roles

Questions

Is SEO still worth learning with AI search?

Yes, but the job is changing. AI answers still draw on pages that are findable and clearly sourced, so the fundamentals matter. The new parts are measuring visibility in AI answers and writing content that is easy to cite.

Do SEO specialists need to code?

Not to start. You should be able to read HTML, understand how a page loads and explain a problem clearly to a developer. Comfort with spreadsheets and basic regular expressions helps a lot.

Where do the salary numbers come from?

From published salary surveys, official statistics and job listings. Every country lists its sources with dates, and each row carries a confidence rating. The ranges are typical, not promises, and your offer depends on the company, the city and your skills.

Does FunnelGym guarantee a job?

No. FunnelGym teaches by practice and gives you projects to show. Hiring is the employer's decision, and results depend on your own experience and effort.

How often is the data updated?

We refresh it regularly and show the last collection date for each country. When a number is missing, we say that it is being researched rather than guess.

Try the work before you decide

The first lessons are free. You practise on realistic campaigns and see whether this is the job for you.

Start free

No credit card. No job guarantee: results depend on your own experience and effort.